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The firm Natural Cereals was founded in 1936 by brothers Noel and Robert De Scheemaecker. Today, Natural Cereals still run by the family De Scheemaecker. In 2003 the third generation took the helm.

Natural Cereal is the only company with an exclusive specialization on food for pigeons and purebred fanciers and responsible employees.

Natural Cereal exports to 46 countries worldwide and may be simply regarded as the leading specialists in the following fields:

  • grain mixtures for pigeons
  • products for racing pigeons
  • pigeon articles
  • breeding pigeons - Natural Breeding Station
  • publication of magazines and books